Marketing Plan
The Marketing Plan CDE helps participants gain an understanding of the marketing process, which aides in the development of partnerships and successful agri-marketing industry relations. Prior to attending the state event, teams research and develop a marketing plan for an agricultural product, supply or service. The teams then present their solution for marketing problems to a panel of public relations, advertising and marketing professionals. The FFA members are evaluated on the various parts of the marketing plan, including market analysis, business proposition, action plan, budget management, evaluation and the effectiveness of their presentation.
Written plan submissions are due April 15, 2024 11:59 PM.
2023 State Winning Marketing Plan Team-Ellensburg
2023 State Winning Team: Ellensburg
4th place in the nation 2019 - LaCrosse FFA
2022 State Winning Team: Lind-Ritzville
2022 WA FFA Marketing Plan Results
2021 State Winning Team: Ellensburg (Results)
2020 State Winning Team*: Nooksack Valley, coached by Rhonda Juergens
2019 State Winning Team: LaCrosse-Outlaw, coached by Lisa Baser
2018 State Winning Team: Yelm (Mounts, Nash, Hull, Lantz, Mensonides, Chisam)
2017 State Winning Team: Lind-Ritzville, coached by Andy Williams
2017.WA FFA Marketing Plan Results
2016 State Winning Team: Lind-Ritzville Maizena, coached by Andy Williams
2016.Washington FFA Marketing Plan Results
2015 State & NATIONAL Winning Team: LaCrosse, coached by Lisa Baser
NOTE from Coordinator (3/21/19):
Dear Marketing Plan Coaches/Advisors,
Good Morning- it is my pleasure to be coordination the 2019 Marketing Plan CDE! In preparation for that event- please attend to the following:
Marketing Rules and Guidelines:
Please refer to the Marketing section of the FFA website for your rules, rubrics for scoring, deadlines and other notes of interest.
DUE DATE: April 17, 11:59 PM
Please email a PDF of your marketing plans to me no later than 11:59 PM on April 17. Send to kwolf@uidaho.edu. I will respond with a confirmation that I have received your plans. I will only accept PDFs. Please note this is a hard deadline and I will not be accepting late submissions.
Sub-flights will be determined by written plan score.
Judges for Sub-Flights
Like all CDEs, each participating chapter must provide a judge (one per… if you have multiple teams) for sub-flights.
Contest Day Conflicts
We have to keep strict time in order to keep on schedule on contest day. It is essential that your complete team is ready when their time comes on contest day. I will work with advisors on a case-by-case basis to resolve conflicts.
Kattlyn J. Wolf, Associate Professor, Agricultural & Extension Education kwolf@uidaho.edu
875 Perimeter Dr., MS 2040, Moscow, ID 83844-2040 ph. 208-885-6358
Thank you to our CDE Sponsor